OMNIMIX offers its case, which we use when setting up advertising campaigns for our clients.
Install the Pixel Facebook (website) or SDK (mobile app). This will optimize the audience for the advertising campaign. With the help of the tool, Facebook’s algorithm learns and independently decides which user is more likely to take practical action on the site or in the application: view the product, add it to the cart or make a purchase. And the dynamic offer of goods significantly saves time, eliminating the need to test each product individually in a manual format.
The Pixel integrates seamlessly into OpenCert, 3dcart, Shopify, Magento, Wix, BigCommerce, and Stored. The number of transitions and views will be pulled up automatically.
Events are actions performed by a user on a website or application. Facebook allows you to set up events of different formats; however, for dynamic ads to work correctly, you must configure the following events:
Additionally, events must be added by priority in the “Measurement-based on aggregated events data” tab; this will help improve the results for ads for users of iOS version 14.5 and higher. To do this, you will need to verify the domain in your Business Manager.
For dynamic impressions and retargeting, in particular, several parameters are essential. The connection for the system algorithms will be built: which product a particular user viewed and which one he bought.
Parameter setting is performed simultaneously with the events. They provide detailed information about the product. For instance:
The best scenario, in this case, is a customized dataLayer array, with which you can transfer data to Google Tag Manager.
Currently, Facebook offers five categories for the directory:
Each direction has its characteristics during the setup.
When creating a catalog, refer to the Catalog Manager instructions. Associate a catalog with pixel events and upload products. You can do this in several ways:
The algorithm is intuitive; the main thing is to understand what data you need to download.
Dynamic advertising, like any tool, needs to be adjusted and adjusted. Such experiments make it possible to choose the appropriate option specifically for the selected niche. A few more recommendations from OMNIMIX experts:
These recommendations help us find the best solution for even the most specific business niches. Dynamic advertising is one of our favorite tools that we know how to work with correctly to make it profitable. Before implementing such a tool, we study the client’s niche in detail to choose the right and most effective format. Have questions or want to order a service? Please write to us by mail: pr@omnimix.ru and leave a request on the official website.
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