OMNIMIX has seen from their own experience that dynamic advertising is an effective tool, but you need to know how to use and configure it correctly. We share our experience and tell which business this format is best suited for.
Dynamic ads are a popular form of advertising on Facebook today. Such ads are shown to a targeted audience – those users who have viewed similar products visited the site. Since social network algorithms automatically generate ads, this ad format does not need to be created independently for each product segment.
Facebook Dynamic Ads: How It Works
Dynamic ads automatically increase ad relevancy. Their main feature is that they are focused on initially interested users. For example, if a person has recently been looking for a phone case, he will most likely see a selection of dynamic ads with sites and stores where this same case can be found.
This format of the advertising tool greatly simplified the work of marketers. If earlier it was necessary to manually set up each ad, today the social network itself pulls up a photo and brief characteristics of the product and price to the ad. From this, we can single out the main plus for advertising specialists – saving time by 50%. Let’s now look at other features-benefits:
Personalization
Nearly 43% of social media users who respond positively to ads would like to see personalized promotional offers. Banner ad algorithms show relevant ads only to those interested in them. This automatically reduces the number of ad blocks. As a result, it also increases the likelihood of a purchase.
In addition, advertising personalization optimizes the following indicators: ROAS – return on investment; ROI – return on investment. Dynamic advertising kills two birds with one stone, offering a profitable solution for the business owner and the end buyer.
Retargeting
Dynamic advertising can lead a person to the first purchase or make a repeat purchase. For example, a customer was collecting a basket of goods but got distracted and forgot about it. Dynamic advertising will remind him of a forgotten cart or active promotions, discounts, and an incentive to make a repeat purchase.
Cross-Selling
If a person has previously purchased on the site, you can target the company’s special offers to him. It would help if you were careful not to offer a person to buy the entire range here. These should be related products from categories the person has already shown interest in. For example, a person purchased a carpet. Algorithms can simultaneously show ads that offer cleaning and care products for carpets.
Audience Growth
Dynamic advertising provides an opportunity to attract an audience that has not previously interacted with the brand but was interested in similar products. This approach makes it possible to painlessly scale an advertising campaign while maintaining the relevance of advertisements. This is precisely the category of ads displayed in the line “maybe you will like” or “have you looked at similar products.”
What Kind Of Business Are Facebook Dynamic Ads Suitable For?
Many advertisers know that Facebook advertising is the best option for retailers and online stores. But everything is not limited to this. Facebook offers several directories for business niches such as tourism, cars, real estate. The versatility of the catalogs allows them to be adapted for products from other categories – sports, education. By the way, today, Facebook offers a new format of advertising – for streaming services, forming relevant collections.
However, dynamic advertising is not a universal tool. Who is not suitable for advertising in this format:
- companies with a narrow product line or a catalog with similar products;
- local business – cafes, restaurants, bakeries (and other businesses whose activities depend specifically on the area);
- niches with a specific and narrow audience.
Tip from the OMNIMIX experts: If the page does not open within 3 seconds, the potential buyer will close it. So the brand will lose sales and worsen the site’s ranking on SERP. Check the site’s responsiveness beforehand.
This format of the advertising tool greatly simplified the work of marketers. If earlier it was necessary to manually set up each ad, today the social network itself pulls up a photo and brief characteristics of the product and price to the ad. From this, we can single out the main plus for advertising specialists – saving time by 50%. Let’s now look at other features-benefits:
Personalization
Nearly 43% of social media users who respond positively to ads would like to see personalized promotional offers. Banner ad algorithms show relevant ads only to those interested in them. This automatically reduces the number of ad blocks. As a result, it also increases the likelihood of a purchase.
In addition, advertising personalization optimizes the following indicators: ROAS – return on investment; ROI – return on investment. Dynamic advertising kills two birds with one stone, offering a profitable solution for the business owner and the end buyer.
Retargeting
Dynamic advertising can lead a person to the first purchase or make a repeat purchase. For example, a customer was collecting a basket of goods but got distracted and forgot about it. Dynamic advertising will remind him of a forgotten cart or active promotions, discounts, and an incentive to make a repeat purchase.
Cross-Selling
If a person has previously purchased on the site, you can target the company’s special offers to him. It would help if you were careful not to offer a person to buy the entire range here. These should be related products from categories the person has already shown interest in. For example, a person purchased a carpet. Algorithms can simultaneously show ads that offer cleaning and care products for carpets.
Audience Growth
Dynamic advertising provides an opportunity to attract an audience that has not previously interacted with the brand but was interested in similar products. This approach makes it possible to painlessly scale an advertising campaign while maintaining the relevance of advertisements. This is precisely the category of ads displayed in the line “maybe you will like” or “have you looked at similar products.”
What Kind Of Business Are Facebook Dynamic Ads Suitable For?
Many advertisers know that Facebook advertising is the best option for retailers and online stores. But everything is not limited to this. Facebook offers several directories for business niches such as tourism, cars, real estate. The versatility of the catalogs allows them to be adapted for products from other categories – sports, education. By the way, today, Facebook offers a new format of advertising – for streaming services, forming relevant collections.
Also Read: Step-By-Step Guide: How To Prepare For The Launch Of Dynamic Ads
