Images are an integral part of any site that also require optimization. The advantage of the correct placement of images and their search engine optimization is not only an increase in the relevance of the page and its position in the search results. Pictures from the page appear in the search results of Yandex and Google images, which will attract traffic.
When optimizing, the following image indicators are considered, which are paid special attention to.
- Picture size. In this case, it is better to give preference to large images. When duplicate images are found, search engines will choose the larger one. But here, too, it is important not to overdo it. So, placing too large photos or pictures on a separate page is better. A link from the main page will lead to them, where a preview of the image is placed. Small images should also not be too small. Otherwise, the search engine will take them for a design element that does not fit into the search results. Therefore, it is better to use images at most 150 pixels.
The mistake of inept optimization is to compress large images using styles. In this case, the image becomes distorted and loads slowly when loading, which increases the overall page load time.
- Location. The location of the image in the text determines how it will be evaluated by search engines, which can only accurately recognize the essence of the image with a text clue. Placing the image closer to or in the context of the text will help search engines evaluate its content and determine its relevance. One of the ways to concretize the picture is the caption under it. This technique is especially relevant if there is little text on the page. The signature also requires SEO optimization since it is by the keys thatÂ
search engines evaluate the subject of the image and its compliance with user requests.
- Image attributes. They are used to describe pictures if, for some reason, their display is not available. For example, the alt attribute reveals the essence of pictures to the visitor if their display is turned off in his browser. Optimization in the alt attribute will positively affect the optimization of the entire page, so pay attention to filling in the description field.
Another title attribute, displayed as a popup description, also helps with image SEO.
- CNC titles. A small but significant nuance that will positively affect the optimization is correlating the image and its title with the key element. So, if the main element of the image is a tree, then the name should be written like this – derevo.jpg. Search engines perceive such marking better than assigning a number to the picture.
- Format. The basic rule of thumb is that the lighter the weight, the faster the loading. Among most image formats, jpg, .png, and .gif are the most optimized, with the optimal combination of image size and weight.
As for large text files, the main point here is their structuring using headings H1-H6, bulleted and numbered lists, and selection of paragraphs. It would be best if you also remembered about meta tags that affect ranking by getting into search engine snippets.
Also Read: How Links Work In SEO In 2023: Rules For Successful Link Building
