After Pinterest, Facebook, WhatsApp, and Instagram, Twitter also adds a function for online sales: how the new Shop module works
Twitter launches a new section: Shop and offers users the opportunity to browse the virtual showcase set up by their favorite profiles and shop directly from the application. You can view the product in a few simple taps, know its main features, and proceed with the purchase quickly and easily.
As the Twitter social network recalled in its official blog, through a post by Product Lead Bruce Falck, Twitter had already tried to follow this path in 2015. The approach involved the insertion of the ” Buy Now ” button. The detail pages to discover the characteristics of the items on sale. Subsequently, Twitter decided to change course, abandoning shopping and focusing on other features. Since the beginning of 2021, however, the company has retraced its steps by studying various integrations dedicated to the user experience and bringing purchases from within the app to the spotlight.
Twitter Shop, How It Works
Only some accounts have integrated the Shop module into their pages. They are US brands, including the chain of stores dedicated to the universe of video games GameStop, Arden Cove, and other ten companies that can count on a dedicated carousel at the top of their page to showcase the products.
It will then be up to them to create a strategy to invite users to make purchases on Twitter, making the proposed articles more widely known and using the in-app browser for transactions without any interruption in navigation. The module is one of the future components of fully customizable professional profiles to be exploited to create greater involvement and open the doors to an additional little-explored business channel, namely the social one.
Twitter Shop, When It Arrives For Everyone
According to what was anticipated, the functionality has been granted exclusively to a handful of stars and stripes companies. Although Twitter has not yet specified the timing of the operation at a later stage, it will also extend it to others who want to have their shop on the platform.
On the user side and other hands, access to the module is allowed – at least for now – only to a small segment of the Twitter population. Residents of the United States can directly view it. They use the application in English on devices with an iOS operating system, therefore from Apple-branded smartphones or tablets.
After Pinterest and the ” big family ” made up of the triad Facebook, WhatsApp, and Instagram, Twitter also enters (or rather “re-enters “) the world of digital commerce. So all that remains is to wait and see the results of the integration.