In the case of changing the site name after rebranding, many owners are faced with a “subsidence” in the issuance and a huge loss of traffic. This is due to incorrect redirect settings (automatically directing visitors from one address to another). With a properly configured redirect, when they land on a page with a changed name, the user is automatically redirected to the new URL, most often without even noticing it. In this case, the original page (donor) link value is preserved when transferred to the acceptor page. The redirect occurs without violating the rules of search engines and harming the user. Thus, the redirect helps the user get from irrelevant to dynamic pages.
Redirect is used in the following cases:
- when redirecting from http to https;
- when moving from an address with www to an address without www;
- when moving the site to another domain to avoid traffic loss;
- if you need to redirect visitors to another page;
- when redirecting to the mobile version of the site.
In each case, the redirect has its own HTTP status code, by which robots and search engines understand the required redirect. For example, a 301 redirect indicates that the page has moved to a new address permanently. In this case, the browser quickly takes the user to the page.
The 302 redirect temporarily redirects visitors to new pages. Online stores do this by transferring potential buyers to pages with actual goods. With such code, you need to be extremely careful because, in this case, the link weight of the original page is not transferred to the acceptor, and search engines perceive these pages as duplicates. As a result, one of the pages is excluded from the search results.
Redirects 303 and 307 are also temporary and redirect traffic to a new page that partially duplicates the requested one.
You can check the correctness of the redirect in the browser by clearing the cache or using special services.
Multilingual
You need to set up different language versions to improve the user experience and increase ranking opportunities in different regions. For the same content translated on the site into different languages, you must specify the region and language. This will make it easier for search engines to understand the multilingual architecture. To show the user language-relevant content, you must use hreflang markup: the link attribute rel =” alternate” hreflang =” x.”
Also Read: 6 Main Problems With Landing Pages
