How To Design A Profile On LinkedIn?

How To Design A Profile On LinkedIn?

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Let’s consider the main points that you should pay attention to when designing a page:

  1. URL link

You need to remove unnecessary characters so that only your first and last name remains – it looks professional and easier to find you in search queries.

  1. Photos

Portrait photo on a plain background, without hats, dark glasses, etc. Try to choose a photo in which you are smiling. I recommend investing resources in a professional photo session. The invested funds will pay off from the very first salary. Your photo is the first thing people look at. The banner (cover photo) is thematic for your field (company logo, business card banner, etc.).

  1. Name and surname

It is necessary to indicate the original name and surname without abbreviations and pseudonyms. Remember that you should stay in a professional context. In addition, it will be easier for new contacts to find you.

  1. Location

Depends on where you are looking for work/clients. Put London if you want to work in London or with the British market. If you want to go to Moscow, then choose Moscow.

  1. Link to your website

If you already have a website/company site, specify the link in the profile header.

  1. «Creator mode» — ON

It is important to regularly post on professional topics to attract the attention of existing/new users. By enabling “Creator mode” in the “header” of your profile, the corresponding hashtags will appear, which means that users will see what topics you cover on your page.

  1. Open to work

If you are actively looking for a job, you can focus on this by activating the appropriate option. A corresponding logo will appear around your photo, and your contacts will know you are searching.

  1. Title: Job Title + Skills + Core Value

In the “header” (title) of your profile, indicate your specialty/position and how many years of experience you have; add you have basic skills as keywords and the main value that you bring to employers/clients (with examples of companies, industry, etc.).

  1. About Me Section: Story + Keywords + Call to Action + Contacts

In this section, you need to present yourself in your own words and tell your story. You can duplicate the title, supplementing it with details (number of years, experience, industry, company names, company turnover, etc.).

Next, you can add a paragraph where you will talk more about specific areas of your activity (what you focus on, your niche in the field, recent projects, etc.).

Then, it is necessary to list the thesis:

  • Those areas in which you specialize, professional areas (strategic management, operational management, financial management, budgeting, etc.)
  • Technical skills (hard skills): Bitrix, Trello, Asana, Jira, etc.
  • “Soft” skills: public speaking, negotiating, etc.

After you have presented yourself, you should call the reader to action, emphasizing that you are open to new career opportunities.

At the bottom, you can leave your contact details (e-mail, phone, telegram, etc.).

  1. Work Experience: Company + Responsibilities + Achievements + Skills (5)

Provide previous relevant work experience.

In the description of work experience, the following formula should be adhered to:

  • describe your job responsibilities / tasks + indicate in what ways / methods they were solved + what tools (software / SaaS) were used
  • Tell us about your achievements (for the employer/project/clients/team/business). Achievements should be concrete and measurable (qualitatively or quantitatively)
  • Add no more than 5 skills for each work experience (the most important)
  1. Education: basic + additional

Indicate your basic (academic) and additional (language/professional courses – only relevant) education. Attach a photo of the certificates, if available.

  1. Volunteering = social responsibility

If you have volunteer experience, describe it in a special section. This demonstrates your social responsibility, active life, and civic position. This is especially important if you aim to promote/find a job in international markets.

  1. Skills: 3 main + others in order of importance (30)

After completing your work experience, you added some skills to this section. Add the rest (from your resume) and others you think are important.

Of all the skills, select the 3 most important and put them first, and arrange the rest in order of importance (from basic to auxiliary). The total number of skills is 30-35. Specify only “hard” and technical skills. No one is looking for soft skills but evaluates their presence during interviews.

  1. Language skills

Add the languages you speak and indicate your level, especially if your work involves communication not only in your native language.

  1. Additional Sections

Fill in the information in the following sections: “Publications,” “Patents,” “Projects,” “Awards and titles,” “Test results,” and “Membership in organizations.”

By adding the above sections, you strengthen your expertise and demonstrate an active life position, which employers greatly appreciate.

Important: if you plan to interact with international markets, duplicate your English profile. Even if you are looking for a job in Russia, demonstrating your foreign language skills will be a great bonus in your piggy bank.

Also Read: How To Create A Selling Content Matrix For Social Networks And Blogs


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